Say hello to the Prime, the new benchmark for entry level jackets, created for those who don|t want a jacket that screams I am a cyclist, but still want protection on the daily commute

The Features of the Madison Prime Waterproof Jacket are:

• Light, breathable and waterproof, the Prime is specially designed with a subtle cycle-focused cut for relaxed fit on or off the bike, making it a perfect everyday jacket for all kinds of outdoor endeavours
  
  
• Packed full of features, this cross-purpose jacket will protect you from the elements no matter what activity you are engaged in
  
  
• The soft M:Tec 5000 waterproof and breathable fabric is tough enough to withstand the daily rigours of active sports, and is fully seam taped to ensure the water never gets in
  
  
• A mesh lining aids comfort and breathability
  
  
• The sleeves are extended and articulated for added comfort on the bike and the collar is high and fleece lined to keep the wind and rain from being a pain in the neck
  
  
• Features include: waterproof 2-way main zip, chest pocket with WP zip, baffled pit zips, rear vent panel, 2 front hip pockets with storm flaps, one hand draw cords at the hem and collar, reflective piping / detailing and Velcro adjusters on the elasticated cuffs