ION is a brand run by passIonate people, whose first love was watersports. Launched back in 2004, we initially focused on wetsuits & neoprene products for the internatIonal surf, kite and wakeboard scene. ION's unique combinatIon of high quality products wrapped in a progressive style and design found fans all over the world. Since 2013 we are taking the same approach to the slopes – because our second, big love has always been mountain biking.
In the end, we just love to shred. No matter what kind of board or bike we ride. This mindset is reflected in our brand philosophy: ION is about challenging yourself, experiencing nature and feeling the force of gravity.
Therefore we develop gear that is not only smart and innovative, but also transforms our passIon into a unique design.
…and to be honest, we just create bike stuff to spend our work time riding.
ION’s product range features technical gear made to face the elements and never stop progression. Since the very beginning protection has played a major role within the brand. Coming from water sports, it’s no surprise you will find boardshorts closures on bike shorts or neoprene in knee pads for a better fit.
Now in the fourth year of designing footwear, ION focuses on providing the best feeling on the pedals including maximum control. No matter if clipless or flat pedal – ION’s kicks combine the best of protection, fit, style and performance.
Finance available on all baskets from £99