IN STOCK BAGS

WON'T BE BEATEN ON PRICE
SHOP NOW
A cyclist on a Lapierre bike

Lapierre Brand
Highlights

History

Lapierre Since 1964

From rather humble beginnings the company has morphed from a small team of 25-30 people selling solely to French customers, to a 100 plus workforce exporting to over 35 countries. “People and passion, definitely,” muses Robin, who’s worked for the company for over 18 years. We’ve asked him what sets Lapierre apart from other bike brands. “I’m proud to work for a company with so many dedicated people. It’s a daily source of motivation which helps us all aim for excellence.” It shows. Under direction from downhill legend Nicolas Vouilloz, the Zesty and Spicy mountain bike platforms gained a cult following across Europe culminating with Loic Bruni’s 2015 World Title success aboard his custom painted machine.

Over on the road, a 17 year collaboration team FDJ (now Groupama-FDJ) has brought Lapierre untold benefits. “Our partnership with the FDJ World pro tour team has been a huge achievement. 

It’s one of the longest running relationships in professional cycling and it encourages us to push product development all the time,” states Robin. 

Xelius and Aircode models have graced the top step of the podium at all three Grand Tours, Paris-Nice and numerous national championships to name just a few successes.

Lapierre MTB on trail

Popular Categories

Factory & Experience Centre

With over 120 bikes built every day at Lapierre’s production facility, which has been given the prestigious ISO 9001 certification, it’s a hive of activity as we head inside. 

Each top-end bike is built in stages with the various portions, bars, wheels, groupset and frame coming together at the end of the line. Tags are placed on every frame, so it is possible to track them as they process along the production line. 

Below you can see some e-bike frames, looking rather naked without their crank motors, ready to be built up.

Lapierre factory wall of frames

We also popped our heads into the Lapierre Experience Centre. From the grass topped roof to the upside down VW camper inside, it’s quite a venue. 

“It’s a place to discover more of the Lapierre world, to get to know about the brands philosophy,” explains Robin excitedly. 

“Whether you’re buying or not this experience centre will definitely make you feel connected to the brand and that’s the most important thing. Share the passion!”

Lapierre experience centre

Most Popular Lapierre Bikes



£5 OFF VOUCHER

When you spend £50 or more.

Sign up to our newsletter and get all the deals and special offers first.

GoogleNorton securedNovunaPayPal Credit

© Performance Cycling Limited 2024. Tredz is a trading name of Performance Cycling Limited. All Rights Reserved Company No. 03398601 | VAT No: 797 0776 69

† IMPORTANT INFORMATION: Performance Cycling Limited FRN: 720557 trading as Tredz & Tredz Bikes are Authorised and Regulated by the Financial Conduct Authority. We are a credit broker, not a lender – credit is subject to status and affordability, and is provided by a panel of lenders of whom we have a commercial relationship. Terms & Conditions Apply. Performance Cycling Limited trading as Tredz is registered in England and Wales 03398601. Registered office: Icknield Street Drive, Washford West, Redditch, Worcestershire, England, B98 0DE. Performance Cycling Limited trading as Tredz is authorised and regulated by the Financial Conduct Authority. Our registration number is 720557. Credit provided subject to age and status.

Finance is subject to application, financial circumstances and borrowing history. Performance Cycling Limited FRN: 720557 trading as Tredz are authorised and regulated by the Financial Conduct Authority. We are a credit broker not a lender – credit is subject to status and affordability and is provided by Mitsubishi HC Capital UK PLC. Terms & Conditions Apply.

† Novuna Representative Example: If total purchase price is £4,255.52 and your selected term is 36 months 14.9% APR Representative, Annual Interest Rate 14.9% p.a. Fixed with £0 deposit you would pay £145.38 per month. Total amount payable will be £5.233.68 with a cost of credit of £978.16.

† Novuna Buy Now Pay Later Example: If total purchase price is £4,255.52, payment holiday of 12 months and 24 monthly payments at 9.9% APR Representative, Annual Interest Rate 9.9% p.a. Fixed with £0 deposit you would pay £213.02 per month. Amount of Credit £4255.52, Total amount payable will be £5,112.48 with a cost of credit of £856.96. If the loan amount is voluntarily paid in full before the deferral period ends, interest will be waived but an early settlement fee up to £29 will apply.

PayPal Credit is subject to status. Terms and Conditions apply. Performance Cycling Limited acts as a broker and offers credit from PayPal Credit. PayPal Credit is a trading name of PayPal UK Ltd Registered Office: Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH. † Full Representative Example: Representative 23.9% APR (variable), Purchase interest rate 23.9% p.a. (variable), Assumed credit limit £1,200.00.

PayPal Credit and PayPal Pay in 3 are trading names of PayPal UK Ltd Registered Office: Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH. PayPal Credit: Terms and conditions apply. Credit subject to status, UK residents only, Performance Cycling Limited acts as a broker and offers finance from a restricted range of finance providers. PayPal Pay in 3: PayPal Pay in 3 is not regulated by the Financial Conduct Authority. Pay in 3 eligibility is subject to status and approval. 18+. UK residents only. Pay in 3 is a form of credit, may not be suitable for everyone. Use may affect your credit score or make credit less accessible or more expensive for you. Consider if affordable for you. See product terms for more details.

Learn more about Pay in 3.

FacebookXInstagramYouTubeStrava