The Start Line

The biggest events in cycling showcase the very best riders, equipment and technology in the sport. From the steep alpine climbs and fast descents of the The Tour Auvergne-Rhône-Alpes (Critérium du Dauphiné) to the relentless challenges on home sole such as The Dragon Ride, every event places unique demands on both rider and machine. Whether racing for stage victories in the French mountains or conquering some of the toughest roads the UK has to offer, cyclists rely on proven products that deliver performance when it matters most.

The Tour Auvergne-Rhône-Alpes (Critérium du Dauphiné) is widely regarded as one of the most important races in the build-up to the Tour de France, attracting the world's best climbers, sprinters and general classification contenders. Recent stage victories have highlighted some of the fastest bikes in the pro peloton, with Wout van Aert claiming success aboard the aerodynamic Cervélo S5, while Quinn Simmons powered to victory on the latest Trek Madone. Designed for speed, efficiency and all-round race performance, bikes from brands such as Cervélo and Trek continue to prove themselves at the highest level of professional cycling, helping riders perform across everything from explosive sprint finishes to demanding mountain stages.

Closer to home, the Dragon Ride remains one of the UK's most iconic and challenging sportives. Taking riders deep into the mountains of South Wales, the event is renowned for its demanding climbs, unpredictable weather and epic distances. Success on the Dragon Ride requires more than just fitness; riders need equipment and nutrition they can trust throughout the day. Wahoo supports riders with advanced GPS bike computers and training technology, helping them navigate the route, manage their efforts and stay on target from start to finish. Performance-focused bikes from Cervélo provide the efficiency and comfort needed to tackle the event's toughest ascents, while HIGH5 nutrition products help riders stay fuelled and hydrated through every kilometre.