The Start Line

The biggest events in cycling showcase the very best riders, equipment and technology in the sport. From the final kilometres of the Giro d’Italia in Rome to the dust and endurance of UNBOUND Gravel in Kansas and the high-speed intensity of the UCI Downhill World Cup, every race demands products that can perform under the toughest conditions. Whether tackling alpine climbs, endless gravel roads or technical downhill tracks, the world's leading athletes trust proven brands to deliver when it matters most.

Here you'll find the brands and products featured across cycling’s premier events. On the road, bikes from Trek, Giant, Merida and Cervélo are designed for speed, efficiency and race-winning performance, paired with world-class drivetrain technology from SRAM and Shimano to ensure precise shifting and maximum power transfer. Across gravel racing and endurance events such as UNBOUND, these same brands continue to push the boundaries of capability, comfort and reliability over challenging terrain.

The UCI Downhill World Cup places a different set of demands on both rider and machine. With courses featuring steep rock gardens, huge jumps, technical root sections and speeds exceeding 60km/h, suspension performance becomes critical. Leading brands such as Fox and RockShox are trusted throughout the paddock, with products like the iconic Fox 40 and RockShox BoXXer forks providing the precision, control and confidence needed to attack the world's most challenging tracks. Combined with advanced frame designs and race-proven components, these products help riders push the limits of what is possible on the descent.