Genesis

Well known for their supremely functional road bikes, Genesis are a British cycling brand that ride themselves on making the kind of bikes that hey like to ride themselves. Being a smaller brand Genesis are able to the kind of bikes to market, like the Day one and Crux De Fer, that bigger brands would deem too fringe or oddball. Genesis believe that if they like riding a bike then there will be plenty of other free-thinking cyclists who will agree.

Sticklers for detail Genesis bikes are built with the best possible materials for each bike. This means that as well as carbon fibre composite and aluminium alloy, Genesis use steel and titanium to build bikes that perform in the ways that ordinary cyclists want. Genesis bikes have built in practicalities for daily use and are built to last a lifetime.